Client:

Kate Weare Company

Need:

Develop brand new website and feedback tool for a non-profit dance company based in New York and San Francisco. The site needed to express the unique feeling of the company’s choreography, and be easily maintainable by the choreographer who likes to dance, not code.

Solution:

A super simple elegant design that utilizes the fantastic photo assets of the company to make the site like a stage. Looking at the photo archives it was clear that all the performance shots would have black backgrounds, so the lightweight code was developed to allow for beautiful big background images with quick download times. To capture some of the dynamic movement of the work, select flash scripting uses xml feeds for robust deployment and easy of updates.

Updates no problem

The first version of this site was hand coded xhtml/css, and CushyCMS was used for a super simple update from anywhere solution, that’s also free. As the company has developed the second version is built on Wordpress to extend control and features, including a member’s only blog for backstage news.
kateweare.com/