This Tribeca based boutique fashion line needed a redesign of an existing site to reflect the new branding and have a more dynamic approach to the new swimwear line.
She She New York’s vibrant and sophisticated designs are driven by its bold fabric choices. An overall design and menu system was developed to reflect this in both shape and pattern. Curved lines mimic the She She heart logo and the main menu is laid on top of the current season’s lead fabric pattern. This fabric detail is repeated in the rollovers in the swimwear line. Downloadable PDF line sheets were also developed to facilitate wholesale buyers as the site is primarily used to build business to business relationships. The current site is unsupported by APS.